
How gebana motivates us to rethink trade
Currently, gebana includes a small coupon booklet with every order – and SOCHILI is part of it. For us, this is not just a nice collaboration, because gebana is a true pioneer in the field of fair trade!
Gebana x Sochili
About gebana
While most talk about Fairtrade labels, gebana has long since left the game. Their approach? Radically simple:
- Buy directly from the farmers,
- Build long-term relationships,
- Invest together in local projects.
And then there's the thing that blew us away: 10% of the sales price goes back to the farming families – Not from the purchase price. From the sales price. In addition to the normal harvest price!

Double Impact
The producers benefit twice over. From their work AND from the success of their products. They become partners, not suppliers.
gebana Model as a Role Model
Fairness is not a label. It's an attitude. gebana thinks long-term, focuses on cooperation rather than competition, and shows that responsibility in trade is not just an empty phrase.
gebana inspires us to go even further. Should we implement a similar 10% model at SOCHILI? What do you think?
📧 Send us an email with your opinion/ideas: hello@sochili.com (Subject: gebana Model)
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